Bleubird

Bleubird came about from my passion of the outdoors and adventure. I’m Matt Creighton, originally from Belfast, NI. I spent 6 years bouncing around the French Alps, working throughout the winter as a ski technician and spending summers by the running tides of western Europe, searching for waves in my little camper, Betty Blue.

I’ve been fortunate to have skied from an early age. The mountains are like a second home to me. As soon as I graduated from uni, I headed out there for a few years and began my journey as a seasonaire. The original idea of Bleubird came about after I took a break from season life for a year and embarked on an 8000KM journey by bicycle from Belfast to Vietnam. I had a lot of time to think about life whilst on the saddle, however, although I was on an epic adventure, crossing continents, my passion for the mountains still ran through me.

After the cycle, I went back to the Alps for 3 more years. The idea of Bleubird slowly burned away inside me until I committed to going for it in 2016. I taught myself how to screen print. I made old dodgy printing equipment in my ski workshop out of broken picture frames and I started printing t-shirts in my bedroom. The main idea behind Bleubird was allowing seasonaires to ‘mark their territory’ with what I called, ‘The Rear Tag’. This was a print on the bottom right hand side of the t-shirts or hoodies with a ski resort name. Seasonaires liked the idea of this as everybody was proud of their little home for the Winter.